Let’s start with the formalities… My name is Alice; my floral studio and I are based in the sleepy seaside village of Barwon Heads, Victoria.
I'm a country girl at heart but moved to the "big smoke" when I was 18 to study. After completing my Business Degree in Melbourne I moved into the Event Management industry and worked in PR for 4 years. Being chained to a desk for far too long, I had a quarter life crisis and on my 25th birthday and decided to explore floristry - a creative job where I could get my hands dirty (events and flowers = match made in heaven!)
I studied for 12 months to become qualified/the "real deal". And since working in this colourful industry, I haven't looked back!
So there you have it, I’m a fully qualified Boss Lady, Event Manager and Florist… And I wouldn’t have it any other way!
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